Is Your Insights Team Ready for AI?
Take the AI Readiness Assessment
AI is rapidly transforming how leading insights teams work—speeding up analysis, improving accuracy, and freeing up time for deeper thinking. But integrating AI effectively isn’t just about picking the right tools. It starts with readiness across strategy, data, skills, and workflows.
Take our AI Readiness Assessment to find out where your team stands, and discover how to extract real value from AI in your market research operations.
Just 5 Minutes to Big Insight
Answer 22 quick questions and receive a personalized readiness report within one business day.
Meet Your AI Readiness Archetype
Take the assessment to identify which archetype your organization falls into so you can understand your starting point and how to move forward

What You’ll Learn
- Strength of Intent: Is your team curious, committed, or already convinced?
- Organizational Readiness: Do your data, workflows, and processes support AI integration?
- AI Potential: How much value could AI deliver to your team based on where you are today?
Your Data, Your Privacy
We won’t share your individual responses with anyone. Your results are for you and your team alone, unless you choose to have a follow-up conversation with us.