Navigating the Modern World of Market Research: A Fractional Hiring Playbook for Insight Leaders
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Best Practices

Navigating the Modern World of Market Research: A Fractional Hiring Playbook for Insight Leaders In the dynamic landscape of market research, the last decade has witnessed a profound shift towards ResTech, redefining the way Insights Teams operate. The rise of tools and platforms has empowered organizations with an abundance of data, offering an unprecedented opportunity […]

Hiring Fractional Resources for Insight Teams: Our Learnings
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Best Practices

Hiring Fractional Resources for Insight Teams: Our Learnings The rise of fractional employment is unmistakable among Insight Teams. And it’s not merely a short term trend. It is a transformative force that is empowering organizations to access specialized skills without the constraints of a protracted commitment.   The Advantages of Fractional Teams are emphatic enough […]

Building Agile, Cost-Efficient Insight Teams: The Power of the Lean Approach
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Future of Work

Building Agile, Cost-Efficient Insight Teams: The Power of the Lean Approach Li Jin’s influential article on the era of the Unbundled Work, published at the start of the pandemic, talked about the rise of the creator economy and the potential for Vertical Specific Marketplaces. At InsightGig, we saw the potential of applying its thesis to […]

The Future of Remote Work in Market Research: Unlocking the Potential of a Global Workforce to Drive Your Insights
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Future of Work

The Future of Remote Work in Market Research: Unlocking the Potential of a Global Workforce to Drive Your Insights Many industries have already embraced remote work and seen its benefits in terms of increased productivity and cost savings. In this article, we look at the implications of remote work and asynchronicity for market research, and […]

How to Hire Market Research Firms: 8 Criteria to Pick the Right One
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Best Practices

How to Hire Market Research Firms: 8 Criteria to Pick the Right One Hiring the right market research firm is critical to the success or failure of your market research project. Here are 8 criteria you should consider while evaluating prospective collaborators. So you want to launch a new product, better understand your customer’s needs, […]

10 Essential Components of a Market Research Brief
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Best Practices

10 Essential Components of a Market Research Brief The market research brief is a document that outlines the research objectives, desired outcomes, and other relevant information. It provides a framework for the research analyst or agency to understand your specific research needs. A well-defined brief is vital to the success of your market research. It […]

How to Effectively Collaborate with a Remote Market Research Analyst
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Best Practices

How to Effectively Collaborate with a Remote Market Research Analyst The way we work has undergone a sea change in the last few years. In 2019, fewer than 6% of employed people in America and Europe worked primarily from home. All that changed when the COVID-19 pandemic accelerated the adoption of remote work. Businesses now […]

Thinking through a micro-entrepreneurship lens
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Practice Management

Thinking through a micro-entrepreneurship lens A consultant needs to do everything an entrepreneur or larger business does. You can either do these yourself or find other service providers to support you. Here are 6 things to think about. And we are here! The final entry in our series is on what to keep in mind […]

Creating consistency with repeat customers
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Practice Management

Creating consistency with repeat customers A great way to de-risk your consulting journey is to lock in steady, repeat customers right at the beginning of your journey. But how do you win such customers? We’re very excited about the next post in the ‘Key Considerations for Independent Insight Consultants’ series. Because it’s about the element […]

Find your niche as a micro entrepreneur!
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Practice Management

Find your niche as a micro entrepreneur! Building expertise is crucial to a successful insight consultancy practice. However, it goes beyond knowledge and experience. Find out how you can build your own effective niche! In our last post, we spoke about a key success factor for an independent insight consultant – prudently managing income and […]

Consultants, here’s how to make your money work harder!
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Practice Management

Consultants, here’s how to make your money work harder! Putting in place certain practices can change your financial perspective and confidence In our last post, we discussed the key considerations to keep in mind when making the shift to independent, insight-related consulting. These were: Developing expertise Executing your insight projects efficiently Thinking of your consulting […]

New to the gig economy? 5 success factors for micro entrepreneurs
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Practice Management

New to the gig economy? 5 success factors for micro entrepreneurs Here’s how you can ensure you thrive in the gig economy The gig economy has arrived in India A BCG study says the gig economy has the potential to add 90 million jobs and 1.25% to the GDP. Say hello to the birth of […]