There’s a certain romance to the grind of market research—those long nights spent analyzing messy datasets, cross-referencing insights, and uncovering hidden patterns. The best researchers thrive in this challenge, developing skills like skepticism, storytelling, and strategic thinking. But today, many insight teams are overwhelmed by logistics, admin work, and inefficient workflows, leaving little time for […]
In today’s data-driven world, we hear endless talk about the power of big data. Massive datasets are often heralded as the key to revolutionizing industries and unlocking groundbreaking insights. But, as insight professionals, we know that the real game-changing insights often come from something smaller, sharper, and more personal—micro data. What Is Micro Data? Micro […]
Rethinking time-to-insight in today’s dynamic market Does “Time to Insight” matter? We are quite sure that we are preaching to the choir when we talk to Insight Professionals about the importance of “Time to Insight”. Meaningful insight is inextricably tied to the larger context in which it is made, and this makes its relevance strongly […]
