Many industries have already embraced remote work and seen its benefits in terms of increased productivity and cost savings. In this article, we look at the implications of remote work and asynchronicity for market research, and how organizations can integrate these into the research process. In April 2022, when Airbnb CEO Brian Chesky announced that […]
The way we work has undergone a sea change in the last few years. In 2019, fewer than 6% of employed people in America and Europe worked primarily from home. All that changed when the COVID-19 pandemic accelerated the adoption of remote work. Businesses now expect that in 5 years more than half their workforce […]
Hiring the right market research firm is critical to the success or failure of your market research project. Here are 8 criteria you should consider while evaluating prospective collaborators. So you want to launch a new product, better understand your customer’s needs, or explore new potential markets. For this, you would need to conduct market […]
The market research brief is a document that outlines the research objectives, desired outcomes, and other relevant information. It provides a framework for the research analyst or agency to understand your specific research needs. A well-defined brief is vital to the success of your market research. It will ensure that the research aligns with your […]
Sound project management can sometimes be the differentiator between a good project and a poorly-executed one. Here’s how to ace this game! This is the next blog in our series on what you need to bear in mind when making the shift to independent insight consulting. Before we dive in, here’s a quick recap of […]
Here’s how you can ensure you thrive in the gig economy The gig economy has arrived in India A BCG study says the gig economy has the potential to add 90 million jobs and 1.25% to the GDP. Say hello to the birth of the micro-entrepreneur. Super small businesses that begin with minimal investment and […]
Rethinking time-to-insight in today’s dynamic market Does “Time to Insight” matter? We are quite sure that we are preaching to the choir when we talk to Insight Professionals about the importance of “Time to Insight”. Meaningful insight is inextricably tied to the larger context in which it is made, and this makes its relevance strongly […]
