In the dynamic landscape of market research, the last decade has witnessed a profound shift towards ResTech, redefining the way Insights Teams operate. The rise of tools and platforms has empowered organizations with an abundance of data, offering an unprecedented opportunity to shape decision-making processes with the consumer at the core. However, this evolution comes […]
The rise of fractional employment is unmistakable among Insight Teams. And it’s not merely a short term trend. It is a transformative force that is empowering organizations to access specialized skills without the constraints of a protracted commitment. The Advantages of Fractional Teams are emphatic enough to be undeniable. Efficient Cost DynamicsFractional hiring presents significant […]
Li Jin’s influential article on the era of the Unbundled Work, published at the start of the pandemic, talked about the rise of the creator economy and the potential for Vertical Specific Marketplaces. At InsightGig, we saw the potential of applying its thesis to Market Research Teams. As we move into 2024, we believe there […]
Many industries have already embraced remote work and seen its benefits in terms of increased productivity and cost savings. In this article, we look at the implications of remote work and asynchronicity for market research, and how organizations can integrate these into the research process. In April 2022, when Airbnb CEO Brian Chesky announced that […]
Hiring the right market research firm is critical to the success or failure of your market research project. Here are 8 criteria you should consider while evaluating prospective collaborators. So you want to launch a new product, better understand your customer’s needs, or explore new potential markets. For this, you would need to conduct market […]
