Insight Debt Scorecard
Insight Debt is a byproduct of fast-moving projects, siloed knowledge, and growing data that manifests across three key areas: Accessibility Debt, Workflow Debt and Impact Debt.
Use this scorecard to assess your team and identify where Insight Debt is highest and what to fix first.
Measure Your Team’s Insight Debt
Discover where your team struggles the most and find out what you can do to reduce Insight Debt. To quantify Insight Debt, rate your team on a scale of 1 to 5 for each dimension.
Dimension
1
Accessibility
Insights are scattered and hard to find
2
Some reports are centralized, but not easy to search
3
Most past research is accessible, but not structured
4
Insights are well-organized and reusable
5
A single source of truth exists for all research
Dimension
1
Workflow
Every project starts from scratch
2
3
Some processes are automated, but many are manual
4
Research workflows are streamlined and efficient
5
Most research tasks are optimized and repeatable
Dimension
1
Impact
Insights rarely drive business decisions
2
Some insights are used, but many go unused
3
Insights are valuable, but often arrive too late
4
Research is well-integrated into decision-making
5
Insights are consistently timely and impactful
Measure Your Team’s Insight Debt
Discover where your team struggles the most and find out what you can do to reduce Insight Debt. To quantify Insight Debt, rate your team on a scale of 1 to 5 for each dimension.
Dimension
1
2
3
4
5
Accessibility
Insights are scattered and hard to find
Some reports are centralized, but not easy to search
Most past research is accessible, but not structured
Insights are well-organized and reusable
A single source of truth exists for all research
Workflow
Every project starts from scratch
Some templates exist, but they are not used consistently
Some processes are automated, but many are manual
Research workflows are streamlined and efficient
Most research tasks are optimized and repeatable
Impact
Insights rarely drive business decisions
Some insights are used, but many go unused
Insights are valuable, but often arrive too late
Research is well-integrated into decision-making
Insights are consistently timely and impactful
What Your Score Means
Your Score
What It Means
What You Can Do
Your Score
12-15 points
Low Insight Debt
What It Means
What You Can Do
- Regularly audit your knowledge base to keep insights organized.
- Identify 1-2 repeatable processes that can still be automated.
- Track how often past insights are referenced, reused, and applied to decisions.
Your Score
8-11 points
Moderate Insight Debt
What It Means
What You Can Do
- Create a centralized knowledge hub for easier access.
- Start with the highest-friction workflow and automate it to build efficiency.
- Set up automated research nudges to deliver relevant insights at the moment they’re needed.
Your Score
3-7 points
High Insight Debt
What It Means
What You Can Do
- Organize and index your past research so that it’s easily accessible.
- Identify 2-3 manual tasks or processes you can easily automate.
- Make insights unavoidable by embedding them directly into decision making workflows.