A critical Concept Test delivered cost-effectively, and on time!
A trailblazer in the construction industry, the VNC Group is
a leader in welding electrodes, binding wires, fencing
solutions, construction & waterproofing chemicals, and
more. When they believed there was a niche opportunity
in super-bright white paint formulated specifically for
ceilings, they needed help to verify the hypothesis quickly.
We helped them conduct a Concept Test among their
target customers before the product launch.
The challenge
The VNC Group had earlier faced concerns in accessing high quality resources for generating insight. They
were skeptical about large agencies meeting time and budget constraints. As for small agencies, they were
not confident about delivery. Over time, they stopped reaching out to market research agencies altogether.
Our approach
When InsightGig began engaging with the VNC
Group, we followed a systematic yet swift process
to gain their confidence, including:
Decoding the need
Converted the
business context and objective into a
high-quality research brief, ensuring
Insight Partners had a precise
understanding of the need.
Finding a match quickly
Shared the
brief with handpicked pre-vetted
freelancers and boutique firms on the
InsightGig network whose expertise
matched the insight requirement. This
was done in 24 hours!
Enabling selection
Within a week of
sending out the brief, VNC Group
chose Ayvole Insights, due to its high-quality proposal and demonstrated
expertise in market research on
building materials.
Hitting the ground running:
In turn, the
Insight Partner chose a fieldwork
agency from within the InsightGig
network itself.
Outcomes
- The project was completed on time and actioned by VNC Group within a week.
- It was completed with an estimated savings of more than 25% vis-à-vis large agencies.
With this experience, VNC Group hopes to continue using the InsightGig platform for data-driven decision making in the future.
Client Love InsightGig!
Client Testimonials
“InsightGig helped us identify the right partner for our market research requirement quickly and easily. Rahul of Ayvole Insights executed the project end-to-end and delivered the results cost effectively and within time. The output provided an independent confirmation of our hypothesis, and we will incorporate the learning into our product launch strategy. We also gained additional insight into consumer behaviour which will be useful for our Marketing & Communications. We look forward to using the InsightGig platform for future insight requirements.”
Gokul Basker Partner, VNC Group