ABOUT INSIGHTGIG
AI to Supercharge #InsightFolks
An Operating Layer built by #InsightFolks for #InsightFolks. We are reimagining how Insights drive Outcomes.
Researcher-first
No coding, no setup
Model-agnostic
Your providers, your choice
Privacy by design
Governed & auditable
Our Path
Insight Ecosystem
Built by #InsightFolks to remove friction in research.
September 2021
AI Native
AI Led Tool Stack to orchestrate the end to end market research workflow
November 2023
Agentic
Agent Led Operating Layer for Complete Connected Intelligence
September 2025
Born from the trenches
As #InsightFolks ourselves, we’ve lived the challenges of navigating the chaotic world of research, analysis and storytelling. Balancing diverse skill sets, new technologies, and the pressure to deliver ROI is hard. We started InsightGig to remove that friction and put customer insight at the heart of business decisions.
“What sets us apart isn’t just tools or talent, it’s connecting the entire research journey so insights don’t get trapped in project silos. We’re enabling a new era of Connected Intelligence.”
— Vidya & Sridhar, Co-founders, InsightGig
Coffee First!
After all, the best ideas brew with a little caffeine
InsightGig Manifesto
AI for Insights, built the way Insight Teams deserve it.
We’re at an inflection point. AI is becoming foundational to how insight work gets done. But for most teams, adopting AI still feels like stepping into someone else’s world — with jargon, opaque tools, and pressure to “learn tech” just to stay relevant. We built InsightGig to make another path possible.
AI should be usable without technical knowledge.
Insight teams are fluent in consumers, context, and strategy, not code. AI should support their craft without demanding they learn a new one.
Insight work is deeply human. AI should amplify that, not replace it.
The real value of research lies in judgment, empathy, and interpretation. AI should enhance the researcher’s ability to notice patterns, challenge assumptions, and shape meaning from complexity.
AI should simplify research, not complicate it.
Insight work is already complex. AI should reduce friction, eliminate grunt work, and make the process feel lighter not add new overhead or abstractions.
AI should fit the way research actually happens.
Research isn’t a pipeline. It’s iterative, creative, and collaborative. AI should adapt to those rhythms, not force teams into rigid templates or workflows.
Great insights come from empowered teams, not automated systems.
AI doesn’t generate meaning on its own. Researchers do. When AI sharpens questions, accelerates synthesis, and surfaces connections, insight becomes more powerful.
AI adoption should feel like progress, not pressure.
When teams feel in control and are able to explore, adapt, and trust AI on their terms, adoption happens naturally. The right tools make that feel not just possible, but inevitable.
We exist for insight teams for the people doing the invisible prep, the hard synthesis, the deep thinking behind every strategic decision. For teams who want to do more with their time, not more with their tools. For researchers who want the power of AI without needing to change who they are.
We’re here to make that possible.
InsightGig is AI for insights. Built the way insight teams deserve it.
The Home for Insight Teams
We connect every step of the research journey so insights don’t get trapped in project silos. Stay ahead, stay insightful.
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