InsightGig: The Operating Layer for Insights
From Fragmented Insights to Continuous Intelligence: As the first AI Operating Layer for insight teams, InsightGig turns disconnected data, static reports, and siloed tools into continuous, integrated intelligence. This is why we built it.
This is the first article in our series on the Operating Layer. Read the others here:
Our Position
InsightGig is the industry’s first true Operating Layer for Insights.
It is a middleware infrastructure designed specifically to empower every insight practitioner, regardless of team size or organization, to seamlessly harness the power of AI in their day-to-day insight work.
InsightGig transforms how insights professionals operate by connecting scattered data points, discrete survey results and isolated tools into continuous, integrated, and actionable intelligence.
It helps #InsightFolks be empowered by purpose-built Insight AI across every step of the Consumer Insight Process.
The Problem: Insight Fragmentation
Insight practitioners & enterprises today invest significantly in consumer insights tech. Yet many struggle profoundly with translating insights into timely, effective decisions.
Insights are siloed across disconnected tools, lost within static reports, and frequently forgotten. Fragmentation causes inefficiencies, duplicated efforts, inconsistent strategies, and missed opportunities, eroding competitive advantage.
Insight Debt keeps mounting as we try to counter this friction with more tools.
Existing tools are often either overly complex, prohibitively expensive, or require extensive technical expertise, effectively excluding many Insight Teams from fully leveraging modern AI-driven insights.
Why an Operating Layer?
Today's insights industry is operating far below its full potential, despite rapid technological advances.
Teams continue to layer new tools into their tech stack and update legacy systems with new technology which just adds complexity rather than clarity. Simply bolting advanced technology onto outdated processes exacerbates fragmentation, increases inefficiencies, and prevents enterprises from fully benefiting from modern insights capabilities that these technologies afford us.
Current solutions in the insights industry have largely been built around incremental enhancements, adding layers of complexity rather than genuinely simplifying and democratizing access to AI.
#InsightFolks often find themselves patching together different tools, each with its learning curve, leading to inconsistent quality, inefficiencies, and lost opportunities.
What a modern insight practice needs today isn’t incremental improvement but a fundamental rethinking of how insights are generated, managed, and activated.
Leveraging the superior technological capabilities that already exist today and being ready to embrace future advancements that are coming at us at an unprecedented speed requires a fresh start, built from the ground up as an integrated intelligence infrastructure.
InsightGig’s Operating Layer for Insights represents precisely this new approach.
It’s not another incremental solution, SaaS tool, or a Restech platform but an entirely new way of collecting and managing customer insights. By designing insights generation and activation into a continuous, integrated intelligence layer organizations can fundamentally transform their ability to harness and distribute consumer insights now and into the future.
Crucially, this operating layer paradigm is radically, yet elegantly simple.
- AI Without the Learning Curve: It empowers every insights practitioner whether part of a small team or a large enterprise to integrate AI-led technologies seamlessly into their workflows without extensive technical expertise.
- Instant Value, Zero Disruption: Practitioners can immediately benefit from AI’s transformative capabilities without disruptive changes or significant investment in new skills and training.
- Integrate at Your Own Pace: This approach also allows Insight Teams the luxury to gradually evolve their existing processes into this new paradigm without the need for disruptive, large-scale, one-stop changes.
- Test, Learn, and Scale Seamlessly: Teams can seamlessly test rigor, results, and outcomes at each incremental step, significantly reducing friction and eliminating the burden of massive change management.
6 Core Pillars of InsightGig’s Operating Layer
A Unified Environment for All Insight Work: Design studies, manage data, analyze findings, and share insights in one workspace.
Context-Aware AI: AI built specifically for insights, with memory, structure, and logic aligned to how insight work actually happens.
Accelerate Without Losing Control: Automate actions while you own the thinking, framing, and storytelling.
Built to Supercharge the Way You Work: Compose, modify, and run workflows like modular blocks, your way.
Plays Well With Your Stack: Seamless integrations with your tools, data sources, models, and automations.
Access Best-in-Class Tech: Multi-modal inputs. Multi-model flexibility. Built-in agentic workflows to make insights possible at a scale never seen before.
Why InsightGig?
InsightGig is uniquely positioned to deliver on the promise of a true Operating Layer because our approach was designed specifically for deeply integrated, composable, and context-aware insights infrastructure.
InsightGig specifically focuses on democratizing AI capabilities and providing enterprise grade insight middleware for every insight practitioner.
By embedding intuitive AI-driven intelligence directly into everyday workflows, InsightGig empowers Insight Teams to enhance their capabilities, making sophisticated AI-driven insights accessible, practical, and immediately actionable.
With InsightGig, insight professionals can:
- Effortlessly integrate AI into their daily research practices.
- Dramatically reduce time spent on repetitive, low-value tasks.
- Gain consistent, high-quality insights tailored specifically to their research context.
- Continuously build deeper intelligence and expertise through automated learning and adaptation.
Democratized AI for Insights
We believe AI-driven insights should be accessible to every insight team. InsightGig is committed to creating a future where every insight practitioner, irrespective of team size, role, or budget, can harness the full power of AI to drive deeper, richer, and more impactful insights
Our Vision: The Future is Insight Infrastructure
Just as cloud computing became fundamental IT infrastructure, integrated insights will become fundamental strategic infrastructure.
InsightGig is leading enterprises and Insight Teams toward a future where embedded insights are not just available but indispensable, powering every strategic and operational decision continuously, dynamically, and intelligently.
Take the Next Step
Choose to lead rather than follow. Embrace InsightGig as your Operating Layer for Insights, and transform insights from scattered data points into integrated, continuous intelligence.
InsightGig: From fragmented insights to continuous intelligence, for every decision, every time.
Start your free trial today with $150 in credits.
No subscriptions. No minimum commitments. Just Insights when you need them.
