PRODUCT

Capabilities

What teams can do with the Insight Operating Layer—practically, today.

Researcher-first · No coding · Fits your workflow

  • Qualitative Research
  • Insight Synthesis
  • Desk Research

Automate customer conversations

Upload interviews, groups, and immersions (multiple languages). Get to insight themes, citations, and clips in minutes.

What it enables
  • Auto-transcripts & diarization
  • Smart highlight reels
  • Theme extraction with citations
  • Evidence export to decks/briefs
Inputs
  • Audio/Video files
  • Meeting recordings
  • Research guides
Outputs
  • Theme summaries
  • Quote/clip reels
  • Tagged transcripts
Example

A weekly customer interview program summarizes themes and pulls timestamped clips straight into a shareable deck.

See a quick demo
Try at launch

Connected Intelligence

Synthesize findings across studies to surface connected insights and gaps. Reuse prior evidence directly in current projects.

What it enables
  • Cross-study linking
  • Evidence recall by concept/brand
  • Knowledge freshness checks
  • Project-level deduping
Inputs
  • Past reports
  • Tagged transcripts
  • Summary docs
Outputs
  • Cross-study themes
  • Evidence index
  • Gap map
Example

A category review pulls confirmed claims and evidence from two years of work, highlighting gaps to explore next.

See a quick demo
Try at launch

Desk Research

Layer desk research, market trends, and online consumer signals to build decision-ready context fast.

What it enables
  • Trusted source synthesis
  • Traceable summaries with sources
  • Signal clustering
  • Executive readouts
Inputs
  • Articles & links
  • Market/analyst notes
  • Social/UGC samples
Outputs
  • Source-linked briefs
  • Trend clusters
  • Context slides
Example

A launch brief includes a one-page market summary with linked sources and a cluster of consumer sentiments.

See a quick demo
Try at launch

Example use-cases

Conversations
Scale Qualitative Research

From interviews to insights in minutes. Get auto-summaries, citations, and highlight reels packaged for decision-making.

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Connected Intelligence
Connect Insights Across Studies

Break silos and surface what’s known, unknown, and where to dig deeper. Build compound intelligence that grows with every project.

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Desk Research
Always-On Desk Research

From launch briefs to market snapshots. Create traceable, source-backed intelligence in one seamless workflow.

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Emotion Mapping
Map Emotions with Precision

Go beyond words to capture tone, sentiment, and emotional peaks & troughs. Stitch reactions into design-ready insight stories.

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Ready to try these in your workflow?

Join the waitlist now—get 15,000 free credits (2-week trial) at launch.

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Watch the 2-min demo