PRODUCT
Capabilities
What teams can do with the Insight Operating Layer—practically, today.
Researcher-first · No coding · Fits your workflow
Contextual AI-Driven Qualitative Research
Upload interviews, groups, and immersions. Get to insight themes, citations, and summaries in minutes. Works with audio, video, and text files across multiple languages.
What it enables
- Auto-transcripts & diarization
- Smart highlight reels
- Theme extraction with citations
- Evidence export to decks/briefs
Inputs
- Audio/Video files
- Meeting recordings
- Research guides
Outputs
- Theme summaries
- Quote/clip reels
- Tagged transcripts
Example
A weekly customer interview program summarizes themes and pulls timestamped clips straight into a shareable deck.
Connected Intelligence with Insight Synthesis
Synthesize findings across studies to surface connected insights and gaps. Reuse prior evidence directly in current projects.
What it enables
- Cross-study linking
- Evidence recall by concept/brand
- Knowledge freshness checks
- Project-level deduping
Inputs
- Past reports
- Tagged transcripts
- Summary docs
Outputs
- Cross-study themes
- Evidence index
- Gap map
Example
A category review pulls confirmed claims and evidence from two years of work, highlighting gaps to explore next.
Sharper Insights from Desk Research
Layer in-depth secondary research, market trends, and online consumer signals to build decision-ready context. Receive a structured, source-backed report within hours.
What it enables
- Trusted source synthesis
- Traceable summaries with sources
- Signal clustering
- Executive readouts
Inputs
- Articles & links
- Market/analyst notes
- Social/UGC samples
Outputs
- Source-linked briefs
- Trend clusters
- Context slides
Example
A launch brief includes a one-page market summary with linked sources and a cluster of consumer sentiments.
Operating Layer Use Cases
Conversations
Scale Qualitative Research
From interviews to insights in minutes. Get auto-summaries, citations, and highlight reels packaged for decision-making.
Connected Intelligence
Connect Insights Across Studies
Break silos and surface what’s known, unknown, and where to dig deeper. Build compound intelligence that grows with every project.
Desk Research
Always-On Desk Research
From launch briefs to market snapshots. Create traceable, source-backed intelligence in one seamless workflow.
Emotion Mapping
Map Emotions with Precision
Go beyond words to capture tone, sentiment, and emotional peaks & troughs. Stitch reactions into design-ready insight stories.
Ready to try these in your workflow?
Join the waitlist now—get 15,000 free credits (2-week trial) at launch.