AI for Insights. Minus the Complexity.
Meet the FIRST Operating Layer for Insight Teams
Your safest, simplest path to the latest AI for Insights.
Always Current
Kept up to date as AI evolves
Human in the Loop
Auditable by Design
Enterprise Ready
Governed, Secure, Model Agnostic
Modular
Start small. Prove impact. Scale.
Where Teams Start
- Upload Interviews, discussions, immersions (audio / video recordings)
- Multiple languages supported
- Get to insights in minutes
- Synthesize findings across studies
- Surface connected insights, gaps
- Run desk research to layer market trends and online consumer signals
- Build 360 degree context to your business questions
- Go beyond words with multi modal analysis
- Capture tone, sentiment, and expressions to enrich insights
What teams say
Real outcomes from pilots and partners
Security, Governance & IT Fit
Enterprise-grade
Privacy-by-design
Your data stays under your controls
Admin controls
Permissions, roles & policy enforcements
Audit trails
trace actions and outputs across projects
Model-agnostic
use the models / providers you approve
FAQs
Your data stays yours. We encrypt data in transit and at rest, isolate each customer’s data, and never train models on your data without explicit opt-in. Role-based access, SSO/MFA, audit logs, and data-retention controls are built in.
Minutes to start; same-day to run your first project. SSO, roles, and governance settings usually take a few hours (optional)
We’re model-agnostic. We route the best-fit model to each task (LLMs, embeddings, speech-to-text, multimodal) and we maintain fine-tuned models purpose-built for research: qual synthesis, theme mapping, quote extraction, entity tagging, translation, and emotion analysis. We continuously evaluate leading commercial and open-weight models and update the auto-route to the model best equipped for the task: and your data is never used to train provider models without explicit opt-in.
Yes. It layers onto your existing process. No new tools to learn. You can upload interviews and docs, connect common storage/research tools, and export back to your formats. It’s model-agnostic, human-in-the-loop, and governed for enterprise (SSO/MFA, audit).
Resources for #InsightFolks
A collection of our latest thought leadership articles on the Modern Way to Market Research.
InsightGig: The Operating Layer for Insights
Why do Insight Teams need an Operating Layer Now?
Operating Layer vs. Platform vs. Tool
Human in the Loop: Getting AI Right in Qualitative Research
Ready to bring AI into your Insight Practice?
Meet the Operating Layer that keeps pace with AI. Without the complexity.