How InsightGig’s Operating Layer Transforms Qualitative Research
Turn raw customer conversations into decision-ready intelligence. Qualitative research can be slow and manual. Hours of transcription, theme tagging, and report stitching, often losing nuance or momentum.
InsightGig’s Operating Layer automates the heavy lifting of qualitative analysis while keeping context intact, so your team can move from raw conversations to evidence-backed insights fast.
This guide shows your team how to operationalize qualitative insights rapidly, repeatably, and with audit trails back to the original conversation. Use this to ingest calls, transcribe content, tag themes and export actionable insights end-to-end in one modular workflow.
Step 1: Upload Interviews, Focus Groups, or Transcripts
Start by connecting your drive (Google Drive, OneDrive, SharePoint) or directly uploading files from your computer.
Works with audio, video, and text files across multiple languages.
Step 2: Let AI Handle Transcription, Coding, and Context
Forget about manual coding. InsightGig’s AI qualitative analysis tool reviews each file to ensure there’s sufficient depth and context. It also
- Transcribes recordings instantly
- Identifies themes, sentiment, and patterns
- Prepares structured insights for report building
Step 3: Get an Automated Qualitative Research Report
Within hours, your AI-generated qualitative report is ready in your workspace. It summarizes findings, key quotes, and themes while allowing you to dive deeper whenever you need.
Step 4: Ask AI Follow-Up Questions for Deeper Analysis
InsightGig goes beyond static reporting. You can ask contextual questions, compare studies, or surface gaps using both your structured report and original sources.
Example: “What themes emerged among GenZ consumers about packaging design?”
You can edit directly in the Canvas or export to PDF/Word for stakeholders.
Example Use Case
Imagine uploading 20 consumer interviews every week to gauge customer sentiment for a new beverage flavor. With InsightGig, you can run a weekly customer interview program that summarizes themes and pulls timestamped clips straight into a shareable deck.
Within hours, InsightGig delivers:
- Automated transcript + themes
- Sentiment analysis of responses
- Decision-ready report for your stakeholders
No delays. No missed insights. Just continuous, AI-driven qualitative research.
Why Choose InsightGig’s Operating Layer for Qualitative Research
InsightGig’s Operating Layer for Insights streamlines qualitative analysis, making it continuous and deeply connected. It allows you to move beyond basic reporting and interact with your data, enabling smarter synthesis and faster decision-making.
Speed: From transcripts to reports in hours
Accuracy: AI preserves nuance and context
Scalability: Analyze dozens of interviews at once
Interactivity: Ask questions, refine, and synthesize insights on demand
Data Security: Built in guardrails and governance
Get Started: Free with $150 in Credits
Experience how InsightGig transforms qualitative research.