How QuestionPro Leveraged a Flexible Team Approach to Deliver Expert Insights
In this case study, we explore how QuestionPro successfully combined cutting-edge technology and flexible expert services through InsightGig’s platform to deliver exceptional insight outcomes for a complex multi-country research project.
“Over the past few months, my organisation, QuestionPro, has had the pleasure of collaborating with InsightGig on multiple projects and their performance has consistently exceeded our expectations. With their extensive network, they delivered a pool of highly skilled and qualified candidates for us to choose from. This not only saved us valuable time but also ensured that we had access to the best talent in the industry. The team has a deep understanding of the market research landscape and the specific skills and expertise needed to succeed in this field, which translates into consistently outstanding candidates. They are truly a valuable partner, and we look forward to continuing our fruitful collaboration in the future.”
Shibani Maria Philip
General Manager, APAC, QuestionPro
Discover the 6 Guidelines for Building Lean Insight Teams
The Context
A complex multi-country research project
QuestionPro embarked on a large-scale research initiative for one of their clients, spanning multiple geographies and diverse consumer segments. Utilizing its robust online survey platform, QuestionPro aimed to deliver deep and actionable insights from this exercise. However, the scale and complexity of the project required more than just technology—it needed the right human expertise to amplify insights through segmentation analysis.
The Challenge
Finding the right Insight talent
Despite its sophisticated tools, QuestionPro faced significant hurdles in augmenting its team with specialized talent:
- Lack of an Existing Talent Pool: There were no readily available resources to match the project’s specific needs.
- Limited ROI on Standard Recruitment Channels: Posting on LinkedIn didn’t yield timely or relevant responses.
- Unstructured Referrals: Seeking recommendations from known contacts was ad hoc and lacked the rigor needed.
These methods were inefficient and misaligned with the precision and speed the project demanded.
The Need
Human expertise to complement cutting-edge tech
QuestionPro recognized the need for a “human in the loop” to complement its tech-driven approach and ensure the insights delivered met the highest standards of quality and relevance. Specifically, the project required:
- A quantitative researcher with deep experience in segmentation analysis.
- The ability to generate actionable insights.
- Comfort with technology-driven workflows.
- Compatibility with agile methodologies to align with the project’s dynamic nature.
The Solution
Leverage InsightGig’s pre-vetted network of specialists
One of InsightGig’s key missions is to empower insight teams with the fastest route to actionable insights by connecting them with the right experts. For this project, InsightGig leveraged its pre-vetted network of market research specialists and applied a meticulous selection process to identify a researcher who perfectly matched QuestionPro’s requirements.
Our Selection Criteria
- Expertise in quantitative research and segmentation analysis.
- Proven ability to generate actionable insights.
- Adaptability to new technologies and agile workflows.
Using InsightGig’s MR-specific selection methodology, QuestionPro successfully onboarded a qualified expert in just 15 days, ensuring the project stayed on track and delivered exceptional results.
The Outcome
Innovation + Human Expertise = Exceptional Insights
QuestionPro’s cutting-edge survey technology & InsightGig’s “human in the loop” provided a seamless blend of innovation and expertise. The project was executed flawlessly across multiple geographies and customer segments, yielding exceptional insights for their client.
Key outcomes included:
- Faster project turnaround with the right expertise onboarded in record time.
- Enhanced insights driven by a nuanced understanding of segmentation.
- Optimized collaboration between technology and human expertise.
Why Flexible Teams Work
The true power of insights lies at the intersection of technology and human expertise—and when the two are seamlessly integrated, businesses unlock a new level of agility and impact. By leveraging flexible, on-demand teams, organizations like QuestionPro can scale faster, adapt seamlessly to complex research needs, and deliver deeper, more actionable insights—all without the friction of traditional hiring models.
When the right expertise meets the right technology at the right moment, innovation accelerates, decisions become sharper, and businesses stay ahead of the curve.
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If you’re an insights leader looking to augment your team with top-tier talent and deliver on-time, high-quality insights, InsightGig is your go-to partner.
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Company
QuestionPro
Industry
Business/Productivity Software
Company Type
Enterprise
Challenge
Finding the right Insight talent to complement their cutting-edge tech
InsightGig’s Solution
Leverage our pre-vetted network to shortlist the best possible candidates for the requirement quickly and efficiently
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