How VakilSearch Drove Deeper Customer Understanding with InsightGig
Expert Matched in
24 hours
Project Launched in
2 Days
Total Cost Savings
25%
"Working with the InsightGig team has been great so far. Through them, we were able to find the right expert for our insight needs. We are already seeing results through the directions they provide on an ongoing basis—in line with changes made internally, as well as in response to the external dynamics. I would highly recommend InsightGig to help companies derive better market understanding and customer alignment in an actionable and cost-effective way."
Prem K. Viswanath
Head of Marketing, VakilSearch
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The Context
Understand customer motivations
VakilSearch was on a mission to deepen its understanding of what drives traditional businesses to transition from offline service providers to online platforms. This insight was crucial for aligning their marketing and business strategies to better serve their target audience.
The Challenge
Finding the right Insight talent
To meet their objectives, VakilSearch required domain-specific expertise to conduct primary research among target customers. The insights needed to be actionable, tailored, and immediately impactful for their business strategy.
The Need
Finding insight talent with legal expertise
QuestionPro recognized the need for a “human in the loop” to complement its tech-driven approach and ensure the insights delivered met the highest standards of quality and relevance. Specifically, the project required:
- A quantitative researcher with deep experience in segmentation analysis.
- The ability to generate actionable insights.
- Comfort with technology-driven workflows.
- Compatibility with agile methodologies to align with the project’s dynamic nature.
The Challenges
Larger agencies could not meet their shorter timelines and smaller budgets
VakilSearch faced significant hurdles in finding the right insight experts:
- Domain Expertise: Identifying professionals who truly understood their niche.
- Efficiency: Ensuring the process was fast enough to meet business timelines.
- Cost-Effectiveness: Achieving high-quality insights without the expense of large agencies.
This is where InsightGig stepped in to make the process seamless, efficient, and effective.
The Role of InsightGig
Fast, precise selection of expert with domain expertise
InsightGig’s mission to provide fast, precise access to insight experts was the perfect fit for VakilSearch’s requirements. Here’s how we supported them:
1. Decoding the Need
InsightGig converted VakilSearch’s business context and objectives into a detailed research brief within 2 working days, ensuring clarity for potential experts.
2. Matching Quickly
Using InsightGig’s pre-vetted network, the brief was shared with the most relevant freelancers within 24 hours.
3. Enabling Selection
Within a day of sending out the brief, VakilSearch received multiple proposals and made their selection swiftly.
4. Augmenting Insights
During project scoping, competitive landscape insights were added to the brief, further enhancing the value and actionable nature of the findings
The Outcome
VakilSearch achieved on-time project completion at 25% of the cost
- On-Time Delivery: The project was completed as per schedule, with multiple presentations delivered by the chosen Insight Partner.
- Cost Savings: VakilSearch achieved an estimated 25% cost savings compared to engaging large agencies.
- Customer-Centric Growth: The insights directly influenced their business strategy, and VakilSearch extended the partnership with InsightGig to establish a Customer Experience Program with NPS as the core metric.
Why Flexible Teams Work
VakilSearch’s experience underscores the value of flexible, expert-led insight solutions. By leveraging InsightGig, they not only achieved faster and more cost-effective results but also gained a trusted partner to drive their customer insight initiatives forward.
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If you’re an insights leader looking to augment your team with top-tier talent and deliver on-time, high-quality insights, InsightGig is your go-to partner.
Let us show you the future of market research talent augmentation.
Company
VakilSearch
Industry
Online Legal Services
Company Type
Privately held legal startup
Challenge
Finding talent with domain expertise quickly and cost-effectively
InsightGig’s Solution
Deliver exceptional customer value with unmatched speed and cost efficiency
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