Blog Articles

From Fragmented Insights to Continuous Intelligence: As the first AI Operating Layer for insight teams, ...

This is the second article in our series on the Operating Layer. Read the others...

This is the third article in our series on the Operating Layer. Read the others...

AI is already being used across research workflows often in small, scattered ways. But real...

Most teams adding AI to qualitative work worry specifically about three critical areas of failure:...

Key Takeaways AI transformation is not just about tools — it’s about systems The “messy...

Key Takeaways GPT is useful for quick summaries but lacks precision, scalability, and research-specific structuring....

As researchers building tech, it’s impossible for us not to see the parallels between Insight...

Every research team knows they should be storing, organizing, and reusing insights better. Yet, despite...

There’s a certain romance to the grind of market research—those long nights spent analyzing messy...

In today’s data-driven world, we hear endless talk about the power of big data. Massive...

Gaining Actionable Insights from Data is the foundation of the Market Research Discipline. Naturally, the...

In today’s data-driven world, Artificial Intelligence (AI) has become a catch-all phrase for any application...

In the dynamic landscape of market research, the last decade has witnessed a profound shift...

The rise of fractional employment is unmistakable among Insight Teams. And it’s not merely a...

Li Jin’s influential article on the era of the Unbundled Work, published at the start...

Many industries have already embraced remote work and seen its benefits in terms of increased...

The way we work has undergone a sea change in the last few years. In...

Hiring the right market research firm is critical to the success or failure of your...

The market research brief is a document that outlines the research objectives, desired outcomes, and...

A consultant needs to do everything an entrepreneur or larger business does. You can either...

How to identify and win repeat customers Our fourth post in the ‘Key Considerations for...

Sound project management can sometimes be the differentiator between a good project and a poorly-executed...

Building expertise is crucial to a successful insight consultancy practice. However, it goes beyond knowledge...

Putting in place certain practices can change your financial perspective and confidence In our last...

Here’s how you can ensure you thrive in the gig economy The gig economy has...

Rethinking time-to-insight in today’s dynamic market Does “Time to Insight” matter? We are quite sure...