Best Practices

Navigating the Modern World of Market Research: A Fractional Hiring Playbook for Insight Leaders

In the dynamic landscape of market research, the last decade has witnessed a profound shift towards ResTech, redefining the way Insights Teams operate.

The rise of tools and platforms has empowered organizations with an abundance of data, offering an unprecedented opportunity to shape decision-making processes with the consumer at the core.

However, this evolution comes with its own set of challenges, especially in assembling the right team to navigate the complexities of the modern data world.


Fractional Hiring Is the Need of the Hour…

In the post-pandemic era, traditional workforce structures have undergone a radical transformation.

The emergence of the gig economy, coupled with economic uncertainties, has led organizations to reevaluate their hiring strategies. A client’s firsthand experience highlights the challenge:

“Living with this emergent gig economy posed recruitment challenges and getting the relevant talent became a two-fold problem.”

Fractional Hiring has emerged as a solution, allowing organizations to build flexible teams that can adapt to evolving needs.

This approach enables companies to access the right skills for specific projects without long-term commitments, creating a win-win situation for both organizations and freelancers seeking flexibility in their careers.


… But There Is a Caveat

While fractional resourcing has become mainstream for Insight Teams, it brings its own set of challenges.

The shift towards flexible teams requires a reevaluation of how insight teams operate to accommodate this change.


How Insight Leaders Can Prepare for the Transition to Flexible Teams

Success in fractional hiring requires more than just accessing the right talent; it demands the creation of a culture that fosters collaboration and productivity.

1. Start with Intention:
Insight Leaders must make the crucial decision of defining the kind of team they want to be. Will the team prioritize speed or control, structure or flexibility? The answers to these questions become the foundational values of the team. Understanding its impact on work-life balance and project variety should guide the team’s approach to fractional hiring.

2. Cultivate Your Insight Culture:
Leaders need to actively create rituals that codify the team’s values. High-performance culture, fostering innovation, reducing repetitive tasks, building trust, and resilience are key aspects of a successful insight team culture. This shared sense of purpose is crucial for establishing purpose-led relationships with fractional resources.

3. Map Your Company’s Insight Needs:
Planning ahead is crucial. Mapping the company’s goals, roles, and required skills helps to identify skill gaps and plan for future needs. Prioritizing based on immediate and future requirements, available tools, and potential budget allocations ensures clarity in ownership and expectations.

4. Other Considerations:
Data privacy and security are fundamental considerations for Insight Teams. Understanding regional regulations, data sensitivity, contractual relationships, and defining resource access levels are crucial steps in adapting to modern realities.


Fractional Resourcing Is Here To Stay!

In the pursuit of reducing Time To Insights (TTI), fractional hiring offers a strategic advantage for Insight Teams.
However, success in this modern era requires more than just tapping into on-demand talent – it demands intentional decision-making, a cultivated culture, meticulous planning, and a keen awareness of data privacy.
As the landscape continues to evolve, Insight Leaders must embrace the challenges and opportunities that come with the modern way of market research.

At InsightGig, our mission is to guide teams through this journey, freeing up their time to focus on driving outcomes that truly matter to the organization. Stay tuned for more insights on navigating the complexities of the data-driven world.

This is a revised version of an article originally published on Vidya’s Linkedin.

Curious to learn how you can access the right insight skills using fractional hiring? Talk to our team today.