There’s a certain romance to the grind of market research—those long nights spent analyzing messy datasets, cross-referencing insights, and uncovering hidden patterns. The best researchers thrive in this challenge, developing skills like skepticism, storytelling, and strategic thinking. But today, many insight teams are overwhelmed by logistics, admin work, and inefficient workflows, leaving little time for […]
In today’s data-driven world, we hear endless talk about the power of big data. Massive datasets are often heralded as the key to revolutionizing industries and unlocking groundbreaking insights. But, as insight professionals, we know that the real game-changing insights often come from something smaller, sharper, and more personal—micro data. What Is Micro Data? Micro […]
Gaining Actionable Insights from Data is the foundation of the Market Research Discipline. Naturally, the developments in data-focused domains like AI and ML have the undeniable power to transform the way Market Research is conducted. In fact these sciences are not new in the world of MR. Foundational models of Machine Learning like Decision Trees […]
In today’s data-driven world, Artificial Intelligence (AI) has become a catch-all phrase for any application powering intelligent decisions. Since Machine Learning is an approach to achieving AI, the two terms are naturally connected. However, people often use the term AI when they are specifically referring to machine learning processes, and the two terms end up […]
In the dynamic landscape of market research, the last decade has witnessed a profound shift towards ResTech, redefining the way Insights Teams operate. The rise of tools and platforms has empowered organizations with an abundance of data, offering an unprecedented opportunity to shape decision-making processes with the consumer at the core. However, this evolution comes […]
The rise of fractional employment is unmistakable among Insight Teams. And it’s not merely a short term trend. It is a transformative force that is empowering organizations to access specialized skills without the constraints of a protracted commitment. The Advantages of Fractional Teams are emphatic enough to be undeniable. Efficient Cost DynamicsFractional hiring presents significant […]
Li Jin’s influential article on the era of the Unbundled Work, published at the start of the pandemic, talked about the rise of the creator economy and the potential for Vertical Specific Marketplaces. At InsightGig, we saw the potential of applying its thesis to Market Research Teams. As we move into 2024, we believe there […]
Many industries have already embraced remote work and seen its benefits in terms of increased productivity and cost savings. In this article, we look at the implications of remote work and asynchronicity for market research, and how organizations can integrate these into the research process. In April 2022, when Airbnb CEO Brian Chesky announced that […]
The way we work has undergone a sea change in the last few years. In 2019, fewer than 6% of employed people in America and Europe worked primarily from home. All that changed when the COVID-19 pandemic accelerated the adoption of remote work. Businesses now expect that in 5 years more than half their workforce […]
Hiring the right market research firm is critical to the success or failure of your market research project. Here are 8 criteria you should consider while evaluating prospective collaborators. So you want to launch a new product, better understand your customer’s needs, or explore new potential markets. For this, you would need to conduct market […]
