The Future of Remote Work in Market Research: Unlocking the Potential of a Global Workforce to Drive Your Insights
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Future of Work

Many industries have already embraced remote work and seen its benefits in terms of increased productivity and cost savings. In this article, we look at the implications of remote work and asynchronicity for market research, and how organizations can integrate these into the research process. In April 2022, when Airbnb CEO Brian Chesky announced that […]

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Thinking through a micro-entrepreneurship lens
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Practice Management

A consultant needs to do everything an entrepreneur or larger business does. You can either do these yourself or find other service providers to support you. Here are 6 things to think about. And we are here! The final entry in our series is on what to keep in mind while shifting to independent insight-related […]

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Creating consistency with repeat customers
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Practice Management

A great way to de-risk your consulting journey is to lock in steady, repeat customers right at the beginning of your journey. But how do you win such customers? We’re very excited about the next post in the ‘Key Considerations for Independent Insight Consultants’ series. Because it’s about the element that kick-starts and anchors your […]

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Project management: the compass that steers your insight assignments
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Practice Management

Sound project management can sometimes be the differentiator between a good project and a poorly-executed one. Here’s how to ace this game! This is the next blog in our series on what you need to bear in mind when making the shift to independent insight consulting. Before we dive in, here’s a quick recap of […]

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Find your niche as a micro entrepreneur!
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Practice Management

Building expertise is crucial to a successful insight consultancy practice. However, it goes beyond knowledge and experience. Find out how you can build your own effective niche! In our last post, we spoke about a key success factor for an independent insight consultant – prudently managing income and savings. You can read about it here. […]

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Consultants, here’s how to make your money work harder!
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Practice Management

Putting in place certain practices can change your financial perspective and confidence In our last post, we discussed the key considerations to keep in mind when making the shift to independent, insight-related consulting. These were: Developing expertise Executing your insight projects efficiently Thinking of your consulting practice through a micro-entrepreneurship lens Securing repeat customers Managing […]

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New to the gig economy? 5 success factors for micro entrepreneurs
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Practice Management

Here’s how you can ensure you thrive in the gig economy The gig economy has arrived in India A BCG study says the gig economy has the potential to add 90 million jobs and 1.25% to the GDP. Say hello to the birth of the micro-entrepreneur. Super small businesses that begin with minimal investment and […]

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Sorry, I can’t make progress. I’m chasing perfection.
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Digital Product, Sales, Tips

Rethinking time-to-insight in today’s dynamic market  Does “Time to Insight” matter? We are quite sure that we are preaching to the choir when we talk to Insight Professionals about the importance of “Time to Insight”. Meaningful insight is inextricably tied to the larger context in which it is made, and this makes its relevance strongly […]

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How to Hire Market Research Firms: 8 Criteria to Pick the Right One
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Best Practices

Hiring the right market research firm is critical to the success or failure of your market research project. Here are 8 criteria you should consider while evaluating prospective collaborators. So you want to launch a new product, better understand your customer’s needs, or explore new potential markets. For this, you would need to conduct market […]

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10 Essential Components of a Market Research Brief
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Best Practices

The market research brief is a document that outlines the research objectives, desired outcomes, and other relevant information. It provides a framework for the research analyst or agency to understand your specific research needs. A well-defined brief is vital to the success of your market research. It will ensure that the research aligns with your […]

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How to Effectively Collaborate with a Remote Market Research Analyst
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Future of Work

Objective: Establish authority Audience: Clients who have little to no experience working with research analysts remotely Keywords: market research analyst/expert, remote work, remote collaboration Questions for Expert: What features of the platform aid remote collab? – Collaboration module: ease of communication – live chat real-time convo, google meet/zoom; PM/milestone capabilities – clear transparent view of […]

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