We ❤️ Micro Data: Small Insights, Big Impact In today’s data-driven world, we hear endless talk about the power of big data. Massive datasets are often heralded as the key to revolutionizing industries and unlocking groundbreaking insights. But, as insight professionals, we know that the real game-changing insights often come from something smaller, sharper, and […]
AI Foundations: Part 2 – AI and ML in Market Research Let’s Understand their Roles and Applications Gaining Actionable Insights from Data is the foundation of the Market Research Discipline. Naturally, the developments in data-focused domains like AI and ML have the undeniable power to transform the way Market Research is conducted. In fact these […]
AI Foundations – Part 1: Is it AI or ML? Let’s Understand the Distinctions and Know When to Use Them In today’s data-driven world, Artificial Intelligence (AI) has become a catch-all phrase for any application powering intelligent decisions. Since Machine Learning is an approach to achieving AI, the two terms are naturally connected. However, people […]
Navigating the Modern World of Market Research: A Fractional Hiring Playbook for Insight Leaders In the dynamic landscape of market research, the last decade has witnessed a profound shift towards ResTech, redefining the way Insights Teams operate. The rise of tools and platforms has empowered organizations with an abundance of data, offering an unprecedented opportunity […]
Hiring Fractional Resources for Insight Teams: Our Learnings The rise of fractional employment is unmistakable among Insight Teams. And it’s not merely a short term trend. It is a transformative force that is empowering organizations to access specialized skills without the constraints of a protracted commitment. The Advantages of Fractional Teams are emphatic enough […]