Is it AI or ML? Let’s Understand the Distinctions and Know When to Use Them

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Artificial Intelligence

AI Series – Part 1: Is it AI or ML? Let’s Understand the Distinctions and Know When to Use Them In today’s data-driven world, Artificial Intelligence (AI) has become a catch-all phrase for any application powering intelligent decisions. Since Machine Learning is an approach to achieving AI, the two terms are naturally connected. However, people […]

Navigating the Modern World of Market Research: A Fractional Hiring Playbook for Insight Leaders

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Best Practices

Navigating the Modern World of Market Research: A Fractional Hiring Playbook for Insight Leaders In the dynamic landscape of market research, the last decade has witnessed a profound shift towards ResTech, redefining the way Insights Teams operate. The rise of tools and platforms has empowered organizations with an abundance of data, offering an unprecedented opportunity […]

Hiring Fractional Resources for Insight Teams: Our Learnings

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Best Practices

Hiring Fractional Resources for Insight Teams: Our Learnings The rise of fractional employment is unmistakable among Insight Teams. And it’s not merely a short term trend. It is a transformative force that is empowering organizations to access specialized skills without the constraints of a protracted commitment.   The Advantages of Fractional Teams are emphatic enough […]

Building Agile, Cost-Efficient Insight Teams: The Power of the Lean Approach

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Future of Work

Building Agile, Cost-Efficient Insight Teams: The Power of the Lean Approach Li Jin’s influential article on the era of the Unbundled Work, published at the start of the pandemic, talked about the rise of the creator economy and the potential for Vertical Specific Marketplaces. At InsightGig, we saw the potential of applying its thesis to […]