Building Agile, Cost-Efficient Insight Teams: The Power of the Lean Approach Li Jin’s influential article on the era of the Unbundled Work, published at the start of the pandemic, talked about the rise of the creator economy and the potential for Vertical Specific Marketplaces. At InsightGig, we saw the potential of applying its thesis to […]
The Future of Remote Work in Market Research: Unlocking the Potential of a Global Workforce to Drive Your Insights Many industries have already embraced remote work and seen its benefits in terms of increased productivity and cost savings. In this article, we look at the implications of remote work and asynchronicity for market research, and […]
Sorry, I can’t make progress. I’m chasing perfection. Rethinking time-to-insight in today’s dynamic market Does “Time to Insight” matter? We are quite sure that we are preaching to the choir when we talk to Insight Professionals about the importance of “Time to Insight”. Meaningful insight is inextricably tied to the larger context in which it […]