Building Agile, Cost-Efficient Insight Teams: The Power of the Lean Approach Li Jin’s influential article on the era of the Unbundled Work, published at the start of the pandemic, talked about the rise of the creator economy and the potential for Vertical Specific Marketplaces. At InsightGig, we saw the potential of applying its thesis to […]
The Future of Remote Work in Market Research: Unlocking the Potential of a Global Workforce to Drive Your Insights Many industries have already embraced remote work and seen its benefits in terms of increased productivity and cost savings. In this article, we look at the implications of remote work and asynchronicity for market research, and […]
How to Hire Market Research Firms: 8 Criteria to Pick the Right One Hiring the right market research firm is critical to the success or failure of your market research project. Here are 8 criteria you should consider while evaluating prospective collaborators. So you want to launch a new product, better understand your customer’s needs, […]
10 Essential Components of a Market Research Brief The market research brief is a document that outlines the research objectives, desired outcomes, and other relevant information. It provides a framework for the research analyst or agency to understand your specific research needs. A well-defined brief is vital to the success of your market research. It […]
How to Effectively Collaborate with a Remote Market Research Analyst The way we work has undergone a sea change in the last few years. In 2019, fewer than 6% of employed people in America and Europe worked primarily from home. All that changed when the COVID-19 pandemic accelerated the adoption of remote work. Businesses now […]