AI Foundations: Part 2 – AI and ML in Market Research Let’s Understand their Roles and Applications Gaining Actionable Insights from Data is the foundation of the Market Research Discipline. Naturally, the developments in data-focused domains like AI and ML have the undeniable power to transform the way Market Research is conducted. In fact these […]
AI Foundations – Part 1: Is it AI or ML? Let’s Understand the Distinctions and Know When to Use Them In today’s data-driven world, Artificial Intelligence (AI) has become a catch-all phrase for any application powering intelligent decisions. Since Machine Learning is an approach to achieving AI, the two terms are naturally connected. However, people […]
Navigating the Modern World of Market Research: A Fractional Hiring Playbook for Insight Leaders In the dynamic landscape of market research, the last decade has witnessed a profound shift towards ResTech, redefining the way Insights Teams operate. The rise of tools and platforms has empowered organizations with an abundance of data, offering an unprecedented opportunity […]
Hiring Fractional Resources for Insight Teams: Our Learnings The rise of fractional employment is unmistakable among Insight Teams. And it’s not merely a short term trend. It is a transformative force that is empowering organizations to access specialized skills without the constraints of a protracted commitment. The Advantages of Fractional Teams are emphatic enough […]