Discover the key elements of a market research brief and the 3 questions you need to ask yourself while preparing your document.
Thinking through a micro-entrepreneurship lens
Read our POV on thinking like a micro entrepreneur when making the transition from employee to independent market research consultant.
Creating consistency with repeat customers
Read our POV on how independent insights consultants can leverage satisfied clients and turn them into repeat customers.
Project management: the compass that steers your insight assignments
Read our POV on how to manage your projects efficiently as an independent market research consultant.
Find your niche as a micro entrepreneur!
Read our POV on how to find your niche as an independent market research consultant and become an expert in it.
Consultants, here’s how to make your money work harder!
Read our POV on the best practices for independent insights consultants to develop their financial perspective and confidence.
New to the gig economy? 5 success factors for micro entrepreneurs
Read our thoughts on what it takes to succeed as a micro-entrepreneur in the gig economy of the market research and insights industry.
Sorry, I can’t make progress. I’m chasing perfection.
Discover how you can improve your time to insight by adopting an ‘agile insights’ approach to market research.