Our Human-in-the-Loop approach is simple: AI for repetitive tasks; Humans for insights; and evidence for every claim. Read our POV.
The Future of Remote Work in Market Research: Unlocking the Potential of a Global Workforce to Drive Your Insights
Discover the best practices when adopting remote work and async collaboration in the market research and insights industry.
How to Effectively Collaborate with a Remote Market Research Analyst
Read our thought leadership article on the best practices for effective collaboration with a remote market research expert.
How to Hire Market Research Firms: 8 Criteria to Pick the Right One
Read our thought leadership article on the best practices for hiring market research firms and independent insights consultants.
10 Essential Components of a Market Research Brief
Discover the key elements of a market research brief and the 3 questions you need to ask yourself while preparing your document.
Project management: the compass that steers your insight assignments
Read our POV on how to manage your projects efficiently as an independent market research consultant.
New to the gig economy? 5 success factors for micro entrepreneurs
Read our thoughts on what it takes to succeed as a micro-entrepreneur in the gig economy of the market research and insights industry.
Sorry, I can’t make progress. I’m chasing perfection.
Discover how you can improve your time to insight by adopting an ‘agile insights’ approach to market research.