InsightGig POV
Stay updated on the modern way to market research, AI + Human collaboration, and all things insights.
AI for Research: When GPT Isn’t Enough
Key Takeaways GPT is useful for quick summaries but lacks precision, scalability, and research-specific structuring....
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Why Insight Debt Persists—and How to Actually Reduce It
Every research team knows they should be storing, organizing, and reusing insights better. Yet, despite...
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How to Retain the Researcher’s Edge While Accelerating with AI
There’s a certain romance to the grind of market research—those long nights spent analyzing messy...
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We ❤️ Micro Data: Small Insights, Big Impact
In today’s data-driven world, we hear endless talk about the power of big data. Massive...
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How AI & Machine Learning Are Transforming Market Research: Applications, Ethics & The Future
Gaining Actionable Insights from Data is the foundation of the Market Research Discipline. Naturally, the...
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Is it AI or ML? Let’s Understand the Distinctions and Know When to Use Them
In today’s data-driven world, Artificial Intelligence (AI) has become a catch-all phrase for any application...
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Navigating the Modern World of Market Research: A Fractional Hiring Playbook for Insight Leaders
In the dynamic landscape of market research, the last decade has witnessed a profound shift...
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Hiring Fractional Resources for Insight Teams: Our Learnings
The rise of fractional employment is unmistakable among Insight Teams. And it’s not merely a...
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Building Lean Insight Teams: 6 Guidelines for Success
Li Jin’s influential article on the era of the Unbundled Work, published at the start...
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The Future of Remote Work in Market Research: Unlocking the Potential of a Global Workforce to Drive Your Insights
Many industries have already embraced remote work and seen its benefits in terms of increased...
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How to Effectively Collaborate with a Remote Market Research Analyst
The way we work has undergone a sea change in the last few years. In...
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How to Hire Market Research Firms: 8 Criteria to Pick the Right One
Hiring the right market research firm is critical to the success or failure of your...
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10 Essential Components of a Market Research Brief
The market research brief is a document that outlines the research objectives, desired outcomes, and...
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Thinking through a micro-entrepreneurship lens
A consultant needs to do everything an entrepreneur or larger business does. You can either...
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Creating consistency with repeat customers
How to identify and win repeat customers Our fourth post in the ‘Key Considerations for...
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Project management: the compass that steers your insight assignments
Sound project management can sometimes be the differentiator between a good project and a poorly-executed...
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Find your niche as a micro entrepreneur!
Building expertise is crucial to a successful insight consultancy practice. However, it goes beyond knowledge...
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Consultants, here’s how to make your money work harder!
Putting in place certain practices can change your financial perspective and confidence In our last...
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New to the gig economy? 5 success factors for micro entrepreneurs
Here’s how you can ensure you thrive in the gig economy The gig economy has...
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Sorry, I can’t make progress. I’m chasing perfection.
Rethinking time-to-insight in today’s dynamic market Does “Time to Insight” matter? We are quite sure...
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