InsightGig POV
Stay updated on the modern way to market research, AI + Human collaboration, and all things insights.
Insight Debt: The Hidden Cost in Market Research
As researchers building tech, it’s impossible for us not to see the parallels between Insight Debt and Tech Debt. In software, Tech Debt happens when quick fixes and short-term decisions…
AI for Research: When GPT Isn’t Enough
Key Takeaways GPT is useful for quick summaries but lacks precision, scalability, and research-specific structuring....
Read MoreWhy Insight Debt Persists—and How to Actually Reduce It
Every research team knows they should be storing, organizing, and reusing insights better. Yet, despite...
Read MoreHow to Retain the Researcher’s Edge While Accelerating with AI
There’s a certain romance to the grind of market research—those long nights spent analyzing messy...
Read MoreWe ❤️ Micro Data: Small Insights, Big Impact
In today’s data-driven world, we hear endless talk about the power of big data. Massive...
Read MoreHow AI & Machine Learning Are Transforming Market Research: Applications, Ethics & The Future
Gaining Actionable Insights from Data is the foundation of the Market Research Discipline. Naturally, the...
Read MoreIs it AI or ML? Let’s Understand the Distinctions and Know When to Use Them
In today’s data-driven world, Artificial Intelligence (AI) has become a catch-all phrase for any application...
Read MoreNavigating the Modern World of Market Research: A Fractional Hiring Playbook for Insight Leaders
In the dynamic landscape of market research, the last decade has witnessed a profound shift...
Read MoreHiring Fractional Resources for Insight Teams: Our Learnings
The rise of fractional employment is unmistakable among Insight Teams. And it’s not merely a...
Read MoreBuilding Lean Insight Teams: 6 Guidelines for Success
Li Jin’s influential article on the era of the Unbundled Work, published at the start...
Read MoreThe Future of Remote Work in Market Research: Unlocking the Potential of a Global Workforce to Drive Your Insights
Many industries have already embraced remote work and seen its benefits in terms of increased...
Read MoreHow to Effectively Collaborate with a Remote Market Research Analyst
The way we work has undergone a sea change in the last few years. In...
Read MoreHow to Hire Market Research Firms: 8 Criteria to Pick the Right One
Hiring the right market research firm is critical to the success or failure of your...
Read More10 Essential Components of a Market Research Brief
The market research brief is a document that outlines the research objectives, desired outcomes, and...
Read MoreThinking through a micro-entrepreneurship lens
A consultant needs to do everything an entrepreneur or larger business does. You can either...
Read MoreCreating consistency with repeat customers
How to identify and win repeat customers Our fourth post in the ‘Key Considerations for...
Read MoreProject management: the compass that steers your insight assignments
Sound project management can sometimes be the differentiator between a good project and a poorly-executed...
Read MoreFind your niche as a micro entrepreneur!
Building expertise is crucial to a successful insight consultancy practice. However, it goes beyond knowledge...
Read MoreConsultants, here’s how to make your money work harder!
Putting in place certain practices can change your financial perspective and confidence In our last...
Read MoreNew to the gig economy? 5 success factors for micro entrepreneurs
Here’s how you can ensure you thrive in the gig economy The gig economy has...
Read MoreSorry, I can’t make progress. I’m chasing perfection.
Rethinking time-to-insight in today’s dynamic market Does “Time to Insight” matter? We are quite sure...
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