InsightGig POV

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InsightGig: The Operating Layer for Insights
August 19, 2025

InsightGig: The Operating Layer for Insights

From Fragmented Insights to Continuous Intelligence: As the first AI Operating Layer for insight teams,  InsightGig turns disconnected data, static reports, and siloed tools into continuous, integrated intelligence. This is…

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Guides, Research and More

What teams say

Real outcomes from pilots and partners

TATA Consumer’s focus has always been on truly understanding our customers. Working with InsightGig has made this process faster, more objective, and more actionable. Their responsiveness and innovative approach to research orchestration have added significant value to our CMI process. We look forward to continuing this mutually beneficial relationship.

Srinivas Bhattacharya

Director – CMI, Tata Consumer Products Ltd.

We recently worked with InsightGig for an ad hoc study involving a hybrid methodology. It was a strategic study, and we saw value in the outputs generated through it. The platform replicates the conventional qualitative rigour via adequate human intervention and blends it with AI for gathering insights. We also sampled their quantitative tool, and it looked effective as an initial read.

Shashwat Satpathy

Vice President – Insights, Brandscapes Worldwide

Insightgig's AI tool not only provides detailed analysis at ones' fingertips but also significantly reduces research time. It democratizes research by offering easy access to stakeholders (both researchers and non-researchers), allowing to explore consumer conversations through a bias-free lens.

Anika Gangal

Titan Company Limited

InsightGig's Online Desk Research AI tool, is an excellent tool to access and consolidate published information easily and quickly. The two key things I liked best were access to all the articles used - so everything could be verified if required by skeptics like me. And their query feature which could be easily used to make sense of the existing information provided. It was very comprehensive in certain respects, mentioning reports and articles which I would not have had access to otherwise.

Dipanyita Ray

Director - Marketing Research, CuedIn Research

InsightGig helped us find the perfect freelance researcher for our project. Their talent matching was spot-on, delivering excellent quality work with smooth end-to-end execution. A reliable platform for finding specialized research talent.

Manju Rawat

CMI Manager, Cultfit

I've had a pretty good experience partnering with InsightGig. They follow a very structured, systematic process to understand one's needs through a detailed call and then suggest different profiles as per the requirement. The expert suggested by them, who I used for a project, pulled together a really good report. InsightGig also came to the rescue when another partner whom I had onboarded independently for some Content Analysis backed out at the nth hour on account of an unforeseen emergency. They were able to arrange someone else from their pool at very short notice, which was really reassuring.
The proof of the pudding clearly lies in the fact that after a positive experience working with them the first time, I have chosen to go with them again for another project.
Do keep it going, Team InsightGig!

Neetu Sehgal-Mahajan

Founder, Antargyaan Research

Over the past few months, my organization, QuestionPro, has had the pleasure of collaborating with InsightsGig on multiple projects and their performance has consistently exceeded our expectations.

With their extensive network, they delivered a pool of highly skilled and qualified candidates for us to choose from. This not only saved us valuable time but also ensured that we had access to the best talent in the industry. The team has a deep understanding of the market research landscape and the specific skills and expertise needed to succeed in this field, which translates into consistently outstanding candidates.

They are truly a valuable partner, and we look forward to continuing our fruitful collaboration in the future.

Shibani Maria Philip

General Manager, APAC, QuestionPro

I am a big advocate of Insightgig. Their dedication and attention to detail in the entire process of finding you the right expert is impeccable. It's such a pleasure to talk to their team and know that they are working to help you get your best out of the project. Seamless integration and very timely work delivery.

Aditi Garg

Founder, Out of Syllabus, Think Tank, Trends & Forecasting

InsightGig helped us identify the right partner for our market research requirement quickly and easily. Rahul of Ayvole executed the project end-to-end and delivered the results cost-effectively and within time. The output provided an independent confirmation of our hypothesis and we will incorporate the learning into our product launch strategy. We also gained additional insight into consumer behaviour which will be useful for our marketing communications. We look forward to using the InsightGig platform for future insight requirements.

Gokul Basker

Partner, VNC Group

I am a big advocate of Insightgig. Their dedication and attention to detail in the entire process of finding you the right expert is impeccable. It's such a pleasure to talk to their team and know that they are working to help you get your best out of the project. Seamless integration and very timely work delivery.

Dr. Rachel Lawes

Lawes Consulting, UK

Their quick, efficient and amiable style makes working with Insightgig an absolute pleasure. Their detailed and thorough approach to any request instils confidence and enables us to meet client expectations.

Reshmma Navada, Aditi Kashyap, and Rushabh Mehta

Co-founders, Whitelight Consultants

Working with the Insight Gig team has been great so far. Through them, we were able to find the right expert for our insight needs and we are already seeing results through the directions they provide on an ongoing basis - in line with changes made internally, as well as in response to the external dynamics. I would highly recommend InsightGig to help companies derive better market understanding and customer alignment in an actionable and cost-effective way.

Prem K Viswanath

Head of Marketing, Vakil Search

I would like to thank team InsightGig for being our saviours in more than half a dozen circumstances in as many months, by providing us with the best fit talent for each of our requirements. You invariably understand our need in one shot and produce the right kind of experts who then go on to becoming meaningful contributors to the project at hand. You seem to have that magical ability to attract and curate good talent in the research domain. I am able to run my business with confidence, knowing that for any unexpected spurt in demand, I can reach out to InsightGig. Thanks for being such brilliant partners.

Parvati Mahadev

Consulting Partner, Brandscapes Worldwide

Tools for Insight Teams

Insight Debt Scorecard

Insight Debt is a byproduct of fast-moving projects, siloed knowledge, and growing data. It isn’t just one problem — it builds up in three key areas: Accessibility, Workflow, Impact.

Assess your team across these dimensions to identify where Insight Debt is highest and what to fix first.

Diagnose Your Team
AI Readiness Assessment

AI is reshaping the way enterprises derive insights. But scaling AI in market research requires readiness across strategy, data, skills, and technology.

This assessment is designed specifically for insight teams to evaluate their AI readiness and discover next steps.

Take the Assessment

See what success
with InsightGig looks like

Learn how top insight teams leveraged our AI tools and human expertise to drive faster and cost-efficient outcomes.

How TATA Consumer Used InsightGig to Speed Up Their Research Processes

Case study

"InsightGig's responsiveness and innovative approach to [market] research orchestration have added significant value to our CMI process."

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faster time to insight

How QuestionPro Leveraged InsightGig to Deliver Expert Insights

Case study

"QuestionPro has had the pleasure of collaborating with InsightGig on multiple projects and their performance has consistently exceeded our expectations."

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saved on bandwidth

How VNC Group Used InsightGig to Validate a Niche Market Gap

Case study

"InsightGig helped us identify the right partner for our market research requirement. Our project was executed end-to-end and results delivered on time."

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to expert matching

How VakilSearch Used InsightGig to Deepen Customer Understanding

Case study

"I would highly recommend InsightGig to help companies derive better market understanding and customer alignment in an actionable and cost-effective way."

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saved on cost